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UNIT 2
LETTER WRITING
BUSINESS CORRESPONDENCE

SECTION A:
COMPOSING SUCCESSFUL LETTERS
A LETTER TUTORIAL I: STYLE
A winning letter is no accident. Careful letter writers know that what they say and the
way they say it will turn a recipient on or off. It’s almost frightening to think that so much hinges
on a piece of paper. Every time someone reads a letter you write, he or she forms a mental
picture of you. If you’re a skilled correspondent, that picture may suggest someone who is
intelligent, perceptive, sensitive, careful, knowledgeable, persuasive, understanding, and reliable
person. If your letter habits are sloppy, however, the reader may be somewhat less generous in
painting your portrait.
A successful letter has several key ingredients. Certainly, it has to look good. Smudges,
wrinkles, typographical errors and other blemishes won’t do much for your reputation as a neat,
careful worker. The format you use will tell the reader whether you are a conservative, modern,
formal, or pr