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BUSINESS PLAN

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Strictly Private & Confidential
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Table of Contents
Page
Confidentiality Agreement

ii

1) Executive Summary

1

2) Company Description

2

Promoters, shareholders and Board
Advisors
Products and services
Long Term Aim of Business
Objectives
S.W.O.T. Analysis
3) Market Analysis

2
2
2
2
2
2
3

Target market
Total market valuation
Targeted share
Market trends
Profile of competitors
Competitive advantage
Benefits to clients

3
3
3
3
3
4
4

4) Marketing/Sales Strategy

5

Income sources
Marketing strategy
Pricing
Advertising and Promotion
Sales Strategy

5
5
5
5
6

5) Research & Development

7

Patents, copyrights and brands
Product/Service Development
R&D
6) Staffing and Operations

7
7
7
8

Management Organisation Charts
Staffing
Training Plans
Operations
7) Financial Projections

8
8
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9