CLUB STRATEGIC PLAN TEMPLATE
The introduction provides information on the aim of the strategic plan and
gives a timeframe as to how long the plan is valid for example 2 to 5 years.
The plan provides Clubs with a framework and should perform a number of
key functions, including:
Signalling to all stakeholders the future plans of the Club;
Identifying those areas which need particular attention during the
planning period to help ensure continued success;
Guiding management and operational planning activities including
priority setting, resource allocation, performance monitoring processes;
Setting goals and targets against which Clubs can report to their
members and other stakeholders.
This part of the Club’s strategic plan provides some background and a profile
on the Club. It may be helpful to conduct a SWOT Analysis to examine the
strengths, weaknesses, opportunities and threats to your club.
Refer to the Marketing and Promotions Section