Strategic Digital Marketing PlanStrategic Digital Marketing Plan
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STRATEGIC DIGITAL MARKETING PLANNING
Code: SMP

c o u r s e

What will you learn?
By the end of this course you will be able to do the following:
• Learn the essentials of the international SOSTAC media planning model
• Do digital situation analysis covering the SWOT, PEST, and competition analysis
• Do objective setting using the 5Ss model using SMART digital objectives.
• Development strategies including segmentation, targeting and positioning
• Understand the core characteristics of the main digital marketing tactics.
• Adapt social media, online ads, search, email, and mobile in
your plan.
• Implement the online media mix model to do your annual media plans.
• Control your plan through monitoring, measuring and benchmarking.
• Using Google analytics to analysis campaign performance.

Who Should Attend?



Marketing Manager .
Brand Manager.
Media Manager.
PR Manager.

• Digital Marketing Manager.
• Digital Marketing Team.

2

Total Course

4 DAYS (4 hours each)
3

5%

11%
Met