STRATEGIC DIGITAL MARKETING PLANNING
c o u r s e
What will you learn?
By the end of this course you will be able to do the following:
• Learn the essentials of the international SOSTAC media planning model
• Do digital situation analysis covering the SWOT, PEST, and competition analysis
• Do objective setting using the 5Ss model using SMART digital objectives.
• Development strategies including segmentation, targeting and positioning
• Understand the core characteristics of the main digital marketing tactics.
• Adapt social media, online ads, search, email, and mobile in
• Implement the online media mix model to do your annual media plans.
• Control your plan through monitoring, measuring and benchmarking.
• Using Google analytics to analysis campaign performance.
Who Should Attend?
Marketing Manager .
• Digital Marketing Manager.
• Digital Marketing Team.
4 DAYS (4 hours each)