Marketing Strategy Template 4 (Simple)Marketing Strategy Template 4 (Simple)
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Marketing Strategy Planning Template

company name
product|service

1 ::

2 ::

Things to do today

Things to do next week

Things to do next month

1.

1.

1.

2.

2.

2.

3.

3.

3.

WHO

BUYER PERSONA

WHAT

Problems you solve for this buyer?
Why are they buying from you?

Description
Who is this person?
What problems does this buyer have?

Actions you’d like them to take
Enquire, order, buy, connect etc.

WHY

How are you remarkable?
What value do you bring?
Proof
Credibility indicators, guarantees, testimonials etc.

WHERE

Where are they?
Google, blogs, Facebook, Twitter etc.

HOW

Your company personality
What kind of company are you?
Creative
Look and feel
Tone of voice
Language you’d use
Keyword phrases?
What buyers type into Google
Marketing tactics & Content strategy
Blog, Twitter, YouTube, email newsletter,
Google Ads, e-books, webinars, podcasts, etc.

WHEN

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David Meerman Scott | www.davidmeermanscott.com | www.webinknow.com