Marketing Strategy Planning Template
Things to do today
Things to do next week
Things to do next month
Problems you solve for this buyer?
Why are they buying from you?
Who is this person?
What problems does this buyer have?
Actions you’d like them to take
Enquire, order, buy, connect etc.
How are you remarkable?
What value do you bring?
Credibility indicators, guarantees, testimonials etc.
Where are they?
Google, blogs, Facebook, Twitter etc.
Your company personality
What kind of company are you?
Look and feel
Tone of voice
Language you’d use
What buyers type into Google
Marketing tactics & Content strategy
Blog, Twitter, YouTube, email newsletter,
Google Ads, e-books, webinars, podcasts, etc.
© 2010 by Bluewire Media and David Meerman Scott
David Meerman Scott | www.davidmeermanscott.com | www.webinknow.com