Guidance on using this template
to create your Business Plan
The Start Up Loans Company 2018 © Business Plan guide
1. Your business and objectives
With these questions, we're trying to get a high level summary of what your business does, what product(s) and/or
service(s) you offer, where you operate, why you started your business and what you hope to achieve.
Briefly describe your business, outlining the different product(s) and/or service(s) you offer:
Rather than providing a one-word answer, try and be as specific as you can to help us get an accurate understanding of the
product(s) and/or service(s) you offer.
For example, instead of simply writing '"Hairdresser", a stronger response would be "I am a hairdresser providing a range of
services including styling, cutting, colouring and blow drying to customers of all ages and genders living in Essex. I operate
my business as a mobile hairdressing unit, where I drive to my customers' houses to deliver their tr