Creative Brief Template 2Creative Brief Template 2Creative Brief Template 2
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CREATIVE BRIEF TEMPLATE

Project overview:
Scope of work/deliverables needed (ex business card including a logo, letterhead and envelope).
What prompted the need for this project?
Detail any elements you’ll be providing such as product shots, diagrams, logo, copy.

Business Profile: This is your basic information.
Company name, contact name, address, email, phone number(s), etc.
Do you currently have a visual brand identity? Do you have a brand guide?

What elements will you be providing for this project (ex logo, photos, prepared copy)?
Be prepared to share samples of company materials currently in use (ex ads, packaging).
Clearly describe the product/service you want to sell.

Company Background: This is a brief history of the company background.
What do you do? How did you start the company?
Everyone has a story about their business journey. What’s your story?

Who are your competitors or who will you be compared with? How are you different from
them? What’s your position in the mar