Competitive Analysis Template 1Competitive Analysis Template 1Competitive Analysis Template 1
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COMPETITIVE ANALYSIS
Understanding your competition

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Competitor A

Competitor B

Directory Information
Name of company
Domain name (URL)
Mission statement or
purpose (either listed at the
Web site or in your own
words)
Company's physical location
(this can usually be found
on the "about us" page)
Principal owner or manager
For-profit or non-profit?
Accepts private insurance?
Products and Services
Principal product or service
Indication of pricing?
How similar is principal
product or service to yours?
List as many additional
products and services as
possible

Customer Service
Toll-free telephone number?
"Contact Us" page easily
available?
Guaranteed response time
listed?
FAQ page on website?
Privacy policy posted?

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Competitor C

Credit/financing policy?
Phones answered by staff
after hours and on
weekends?
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