Competitive Analysis Template 2
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Your Business

Competitor A

Competitor B

- Advantages of proposition
- Capabilities
- USP's (unique selling points)
- Resources, Assets, People
- Experience, knowledge, data
- Financial reserves, likely returns
- Marketing - reach, distribution, awareness
- Innovative aspects
- Location and geographical
- Price, value, quality
- Accreditations, qualifications, certifications
- Processes, systems, IT, communications
- Cultural, attitudinal, behavioural
- Management cover, succession

- Disadvantages of proposition
- Gaps in capabilities
- Lack of competitive strength
- Reputation, presence and reach
- Financials
- Own known vulnerabilities
- Timescales, deadlines and pressures
- Cashflow, start-up cash-drain
- Continuity, supply chain robustness
- Effects on core activities, distraction
- Reliability of data, plan predictability
- Morale, commitment, leadership
- Accreditations, etc
- Processes and systems, etc
- Management cover, succe