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CO-OP BUSINESS PLAN TEMPLATE
Written by Russ Christianson

TABLE OF CONTENTS
EXECUTIVE SUMMARY
1.0

THE CONCEPT: VISION, MISSION, PURPOSE AND VALUES

2.0

MEASURABLE OBJECTIVES

3.0

SITUATIONAL ANALYSIS
3.1 The Co-operative Environment
3.2 The Competitive Environment
3.3 The Economic Environment
3.4 The Social Environment
3.5 The Political Environment
3.6 The Legal Environment
3.7 The Natural Environment

4.0

MARKETING PLAN
4.1 Marketing Objectives
4.2 Target Markets
4.3 Marketing Mix
4.3.1 Product Mix
4.3.2 Price
4.3.3 Promotion
4.3.4 Place

5.0

PRODUCTION
5.1 Equipment and Facilities
5.2 Quality Control

6.0

ORGANIZATION AND PEOPLE
6.1 Organizational Structure
6.2 Staffing
6.3 Job Descriptions

7.0

FINANCES
7.1 Budget and Financial Control Systems

8.0

OWNERSHIP
8.1 Capitalization
8.2 Organizational Structure
8.3 Projected Return on Investment

CO-OP BUSINESS PLAN TEMPLATE
INTRODUCTION
A business plan is a vital document for any successful co-op. Ideas are simply that until th