Your Business Name
City, ST ZIP Code
II. Executive Summary
Write this section last.
We suggest that you make it one page long; two pages max.
Include everything that you would cover in a five-minute interview.
Explain the fundamentals of the proposed business:
What is your product (its benefits and features)?
Who is your target customer?
Why will they choose your products?
Why will you succeed in this business?
What do you think the future holds for your business and your industry?
Who are the owners and how is their background relevant to this business?
Make it enthusiastic, professional, complete, and concise.
If applying for a loan, state clearly how much you want, precisely how you are going to use it,
and how the money will make your business more profitable, thereby ensuring repayment.
III. Table of Contents
Table of Contents