Business Plan Conception Pattern Language - CEURBusiness Plan Conception Pattern Language - CEURBusiness Plan Conception Pattern Language - CEUR
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Business Plan Conception Pattern Language
Wim Laurier, Pavel Hruby∗, Geert Poels
Department of Management Information and Operational Management, Faculty of Economic and Business Administration,
Ghent University, Tweekerkenstraat 2, 9000 Ghent, Belgium
[email protected], [email protected]

CSC, Denmark
[email protected]
Abstract. This paper provides generic guidelines for starting entrepreneurs. First, the basic features of a good business plan
are addressed in a pattern language for creating an innovative business plan. Second, soft skills for starting entrepreneurs are
discussed in a pattern language for interactions with ‘outside’ people, as these interactions are crucial for a validation and
realization of a business idea. Together, these two pattern languages create a pattern language for business plan conception.
This pattern language for business plan conception should provide a stable conceptual basis that supports starting
entrepreneurs in adapting the business pl