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You’re holding a handbook for visionaries, game changers,
and challengers striving to defy outmoded business models
and design tomorrow’s enterprises. It’s a book for the…

written by

Alexander Osterwalder & Yves Pigneur

co-created by

An amazing crowd of 470 practitioners from 45 countries

designed by
Alan Smith, The Movement

Download Free Templates & Forms at Speedy Template http://www.SpeedyTemplate.com/

design by
Alan Smith, The Movement
www.thmvmnt.com
photography by
Rannie Turrigan
Toronto, Canada
Euro values are calculated at

www.rannieturrigan.com

¤ 0.70 to the U.S. dollar.
illustrations by
Paper, print and finishing:

JAM Visual Thinking,

Modderman Drukwerk

Amsterdam, Holland

Amsterdam, The Netherlands

www.jam-site.nl

www.modderman.nl
© 2009 Alexander Osterwalder & Yves Pigneur

additional illustrations by
Text is set in HTF Whitney

XPLANE: The visual thinking co.

This book was Self Published

and HTF Mercury with plenty

Portland, OR USA

ISBN: 978-2-8399-0580-